We’re barely a month into the new year and things are changing faster than the blink of an eye. Many of the things we’ve spent a lifetime taking for granted will never be the same. As our world changes, we have to remain steadfast with the things we can control and fight for the betterment of our country. 

There are things we can do on a local and statewide level that will have lasting impact. One of those is supporting each other in business. It might be easy and convenient to shop Amazon knowing that whatever it is being purchased will arrive in a matter of days and probably cost less than purchasing locally. But what will it serve if main street businesses have to close their doors because of lack of sales? Small businesses and farms and ranches are the backbone of our nation and deserve to be supported during these tumultuous times.

In each of our communities there are businesses and ag producers struggling to stay afloat and trying their hardest to stay ahead. Many are looking beyond traditional ways of marketing and trying to reach consumers in a more direct way.

Farm to Table ag producers have been around for some time, but when the panic of running out of groceries at the store hit last spring, consumers began really looking for ways to feed their families locally.

We have two stories on a couple of ways producers are meeting that need. Our cover story is of a young family just starting out marketing their livestock directly to consumers. The Todds are working hard to launch their meat business and still work full time and raise a family. 

Supporting our neighbors, communities and state by shopping locally and supporting small business is a huge way to do that.

Yes, it’s easy to click the shopping cart button on Amazon and know that without even leaving your home. Let us not grow weary doing good for at the proper time, we will reap a harvest if we do not give up.

 

Cyd and Stu Hoefle


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